Political evening in prime time. This Sunday, April 10, on the evening of the first round of the presidential election, France 2 had chosen to dedicate its entire evening to the results and the deciphering of this capital election. Its private rival, TF1, had for the first time chosen to broadcast a film in prime time. Broadcast between 7:50 p.m. and 10:02 p.m., TF1’s election night – extended by half an hour due to Emmanuel Macron’s late speech – and presented by Anne-Claire Coudray and Gilles Bouleau, was watched by 7.27 million viewers. individuals, i.e. 29.1% of 4+ and 34.4% of women responsible for purchasing under fifty (FRDA-50) according to Médiamétrie. On April 23, 2017, the first channel federated 5.70 million viewers between 7:25 p.m. and 10:35 p.m. (21.5% of the public) with the same pair of journalists.
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Broadcast immediately after, Jean-Marie Poiré’s film “The Visitors” entertained 2.27 million moviegoers (16.3% of 4+ and 25.2% of FRDA-50).
France 2’s election night down sharply compared to 2017
On France 2, the program led by Anne-Sophie Lapix and Laurent Delahousse was watched by 4.58 million citizens, for a market share of 20.0% (16.7% on FRDA-50) between 7:30 p.m. and 10:52 p.m. On April 23, 2017, the evening of the first round, then presented by Laurent Delahousse, Marie-Sophie Lacarrau, Léa Salamé and David Pujadas, had caught the attention of 5.6 million viewers (24.6% of the public).
On the front end, TF1 is the broad leader ahead of France 2. On the 7:50 p.m./10 p.m. slot, the first channel was able to count on 7.32 million people (29.2% market share) against 5.56 million and 22.2 % of the public for its public service rival.
TF1 most watched channel at 8 p.m., winning counter-programming for M6
At 8 p.m., when the results were announced, TF1 retained the advantage in front of 7.95 million people (30.0% of the public) against France 2, which was watched by 7.11 million French people (26 .8% of PDA). M6 follows with 2.20 million viewers (8.3% of 4+) and France 3 brings up the rear with 1.47 million viewers (5.5%).
For its part, M6 had also made the choice of counter-programming by rebroadcasting the film “Asterix and Obelix in the service of his majesty” with Gérard Depardieu and Edouard Baer. An offer that amused 3.01 million fans of the franchise, for an audience share of 14.7% among the public aged 4 and over and 20.8% among the FRDA-50. During its previous rerun on October 24, 2019, the French feature film had been watched by 3.81 million Gauls (18.7% of 4+ and 22.3% of FRDA-50).
On France 3, a rebroadcast episode from season 6 of the New Zealand series “Brokenwood” attracted 1.91 million fans, which represents a market share of 8.6% (2.3% on FRDA-50). Last Sunday, a new season 7 had been able to count on 2.42 million followers (10.8% of 4+ and 3.5% of FRDA-50).
As for the other channels, on TMC, the film “Independence Day Resurgence” thrilled 1.05 million moviegoers (5.1% of 4+ and 5.4% of FRDA-50).