Posted Apr 5, 2022, 7:13 PMUpdated on Apr 6, 2022 at 0:45
A huge tricolor flag, a Carte Vitale or Thomas Pesquet: for 4 days the community of French Internet users came together to make France shine on the screens of the global Internet. Initially, there is a 4 million pixel white canvas opened on 1er April by the Reddit community platform.
The goal is to create a digital work of art in the form of a huge collective fresco. Any user could participate by placing a color pixel every five minutes on the canvas. The idea is to encourage the different communities and users of Reddit to exchange in a spirit of artistic collaboration. To succeed in creating an original work, Internet users must indeed coordinate with several, even thousands, to appropriate a piece of the fresco and leave their mark on it.
But very quickly, the coloring space became scarce and the collaborative experience turned into a turf war. A “Pixel War”, led by several influential web personalities of different nationalities who have united their communities to leave their mark on the web. The real-time evolution of the fresco made it possible to see the determination of each of the communities not to lose a pixel of ground.
The mobilization of tens of thousands of French Internet users thus gave rise to the creation of a huge tricolor flag. Characters from Asterix or “The Little Prince”, the Eiffel Tower, Zinédine Zidane, the Arc de Triomphe, a Carte Vitale, Thomas Pesquet or a butter croissant are thus inserted into the fresco representing France. Colored pixels thus transformed into national symbols defended with great clicks.
Led by the “streamer” Kameto, with his 1.2 million followers on Twitch, then relayed by other influencers such as Squeezie (16 million subscribers on YouTube), or Zerator, Internet users thus defended the colors of France until the end of the event on Monday. The French have notably faced the alliance of several major Spanish and North American influencers who have tried to invade French territories.
A digital and influence war, in a good-natured atmosphere, giving rise to negotiations between the General Staff of each nation on the Discord discussion platform to defend its territory. Flags representing several countries such as Spain, Turkey or Canada have thus seen their pixels disappear under the raids of enemy Internet users.
Historical audiences on Twitch
Boosted by the fervor of the various communities and messages of support from athletes, artists and even the far-right candidate for the presidential election Eric Zemmour, the event aroused the curiosity and enthusiasm of many Internet users who commented on the evolution of the fresco on social networks.
Called to mobilize on Twitter and meet on the Discord discussion platform in order to coordinate to act together on Reddit, the new ecosystem of community networks was at the heart of this internet celebration. And it is on the Twitch streaming platform that geeks or simply curious people have gathered to observe their progress.
The race against time to keep French territories has thus accumulated more than 10 million views on the Twitch channel of Kameto, the “general” of French Internet users, which broadcast live the evolution of the collective fresco. A peak of 420,000 live viewers was reached overnight from Monday to Tuesday to follow the last minutes of the fresco in real time on his channel. The day before, there were already nearly 6 million cumulative “viewers”, the name given to viewers, according to the American video streaming platform owned by Amazon.
This enthusiasm once again testifies to the strong mobilization capacity of the internet scene in France. During the last Zevent, a charity marathon organized by the community of French “streamers” (live content broadcasters on Twitch), more than 10 million euros were collected for Action against Hunger, a world record for a streaming event.