Instead of buying it, Fiat offers its customers a non-binding subscription for a 500th


Fiat has just launched a non-binding subscription formula for driving an electric 500. A new offer that allows you to have your own car but without going through the purchase or long-term rental.

A subscription for the smartphone, for Netflix and soon also for the car. Fiat is launching a subscription offer in April to drive a Fiat 500e. For a minimum of 299 euros per month – and after a security deposit of 1,000 euros refundable at the end of the contract – the customer can use an electric Fiat 500 with a monthly mileage set at 1,500 kilometres. The basic package covers a model with 190 kilometers of autonomy, other packages offer versions with 320 kilometers.

Direct online payment by credit card

No car sharing here, this 500 will be his… as long as the subscription runs. Maintenance (reduced on an electric car), assistance and above all all-risk insurance are included in the package, which is non-binding.

“It’s a very simple offer, it is on a 100% dedicated site, on which can choose in a few clicks the package they wish to have, the distributor where to be delivered, and then they just have to pay with their bank card directly “, explains on BFM Business Philippe Vautier general manager of Fiat France.

No need to provide many documents as for a loan or a long-term rental. What also seduce a young audience, largely removed from new vehicles.

France will be the pilot market for this formula before perhaps being extended to other markets, if successful. The Italian manufacturer is not the only one to think about this new way of consuming the car. In February 2021, Hyundai launched a similar offer in Spain, called Mocean Subscription.

Consuming car like Netflix

In an increasingly uncertain automobile market, can the subscription represent an alternative for those who do not know or no longer know whether they need a car? This is what Christophe Pineau, Strategy and Mobility Director of ByMyCar, believes.

“It’s a real market in the making, faced with the increase in the cost of owning a car, with the development of the ‘as a service’ approach in our lives, explains this professional. The situation is very favorable to its development. , because it is more competitive compared to medium-term rentals”.

ByMyCar – which notably owns the second-hand resale site Elite Auto, the driving school En Voiture Simone and the VTC Marcel – launched its own subscription offers last November. A hundred contracts are active today, via five historical concessions throughout France, and Christophe Pineau hopes for several thousand contracts this year.


The scale of models on subscription – here very recent occasions – ranges from the city car to the big sports car. The median price is therefore much higher than at Fiat: around 750 euros. Half of the customers are professionals, in particular young companies whose managers do not yet know their vehicle needs for their company or do not have the financially strong enough back for a fleet of vehicles. Among the subscribers, also executives who have moved and are testing options for their trips.

“This allows people who have turned away from the automobile, because they did not want to be on long periods of 2 or 3 years, the main interest is flexibility”, summarizes Philippe Vautier. An offer that targets in particular motorists who are reluctant to switch to electric. Luckily, 70% of Fiat 500s ordered in France are electric.


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