In Lyon, the German company LIDL has decided to make a strange request to its customers. Find out there ASAP!
It’s been a few days since Lidl customers in Lyon got used to these messages at the door of Lidl stores. On site, the management asks customers to modify their shopping list! And this because of the war in Ukraine.
Indeed, Lidl loyalists cannot miss this notice on the front door: We are currently experiencing supply difficulties for several of our products. Also, in order to satisfy all our customers, we ask you to limit your purchases, we can read.
The war in Ukraine has had an impact on the production of raw materials. And now it affects the end customer.
We are currently experiencing supply difficulties.
What you need to know, first of all, is that Ukraine is a major exporter of wheat globally. But the first place is held by Russia. Our colleagues from La Dépêche interviewed Philippe Chalmin, economist and professor at Paris Dauphine University.
For now, experts are struggling to assess the consequences of the conflict on the price of commodities such as wheat. According to Philippe Chalmin, the impacts are limited. And it is not impossible that they remain so. At the time of the conflict in Crimea in 2014, the flow of cereals continued to circulate without problem, recalls the economist.
— Amelie Fish (@AmelieFish) March 30, 2022
Lidl in trouble!
It’s not impossible that prices may have risen a little in anticipation of the tensions, but that’s not going to go very far. We can already be reassured: there will be no consequence on the price of bread.
In a baguette that costs you one euro, the share of wheat is 7 to 8 cents, recalls Philippe Chalmin.
In November 2021, the price of wheat had risen sharply. At the time, it reached 300 euros per ton. But today, the price is around 260, 270 euros per ton.
If the question of the price of wheat is asked, it is sunflower oil that worries Lidl stores the most. Why ? Quite simply because there too, Ukraine and Russia produce 3/4 of the world’s sunflower oil. It’s a lot ! The specialists assure us that there will be no repercussions in the weeks to come. But by the end of the year, that could change!
Lidl: already a shortage?
Fortunately, we are not yet at the shortage stage. But in Lyon, we have been talking about rationing and limits since the beginning of April. In Lidl stores in Lyon, consumers can only buy four 0.75 liter bottles of organic sunflower oil, three one liter bottles of sunflower oil. And also mixtures of several oils. Our colleagues from Actu Lyon indicate that Lidl does not make it an obligation but an invitation.
The management of these stores wants to avoid the phenomena of over-purchasing which cause shortages. We remember in particular the shortages of toilet paper during the confinement due to Covid 19. It is the same phenomenon of panic that must be avoided.
That’s for sure: in the next few weeks, the blue and yellow Lidl store will not be offering huge discounts on bottles of sunflower oil!