Russian influencers relay a fake “Figaro” video showing Chanel shops with Hitler stickers – Liberation


War between Ukraine and Russiacase

Dissatisfied with no longer being able to buy bags from the luxury brand because of the sanctions, influencers broadcast a false report stamped “Le Figaro”, making believe that shops have been degraded.

Since the publication on social networks of the testimony of a Russian woman who assures that she could not buy a Chanel handbag in a shop in Dubai because of her nationality, other rich fellow citizens, followed by thousands of subscribers, share videos to protest against this “discrimination”. They can be seen going after the French luxury brand by cutting up their handbags.

But since Wednesday, another video has been shared by some of these influencers, like Victoria Bonya, followed by more than 9 million people. She shares a video stamped with the logo of “Figaro Live”, the video format of the Figaro. In what appears to be a report produced by the French daily, several text banners report that “Stickers bearing the image of Hitler appeared on Sunday on all the buildings housing Chanel’s offices and boutiques in Paris. Instead of a face, the Nazi leader has the Chanel logo. This is probably an allusion to the recent scandal involving Chanel’s Russian clients. Chanel recently refused to sell clothes to Russian women in its boutiques in Dubai and Paris due to the sanctions. Russian officials and journalists called the refusal to sell clothing based on ethnicity a manifestation of xenophobia. Between 1942 and 1943, Chanel was the mistress of German spy Gunther von Dinklage. In 2015, we discovered archives from which it appears that Chanel was an informant for the Nazis.

The photographs showing the stickers forming Hitler’s face with the brand’s logo also appear in this tweet from a Moscow journalist, which evokes the same motivations. Coco Chanel’s Nazi past has been the subject of numerous press articles due to her romantic affair with a Nazi diplomat during World War II.

On Twitter, Le Figaro denied being behind the video shared by the Russian influencer and denounces “a fallacious publication, designed with photomontages, which outrageously diverts our graphic charter”.

Contacted by CheckNews, luxury brand Chanel also claims that images showing the facades of its shops covered in stickers “come from photomontages” and that the “shops were not tagged. It is clearly a fake news. We strongly denounce this scandalous imagery conveyed on social networks and which also usurps the identity of a media [le Figaro, ndlr]“. CheckNews contacted employees of two neighboring Chanel stores who also claim to have seen no graffiti.

The brand had previously justified the ban on selling its products to Russian customers, who could travel to their country of origin, by explaining that “the most recent EU and Swiss sanctions laws include a prohibition on “selling, supplying, transferring or exporting, directly or indirectly, luxury goods to any natural or legal person, entity or body in Russia or for use in Russia”. We have rolled out a process to ask customers whose primary residence we do not know to confirm that the items they purchase will not be used in Russia.”



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